On Track
A travel companion app helping the people of Los Angeles move faster, smarter and more sustainably, turning everyday commutes into something more purposeful.
[OVERVIEW]
In a city built for cars, 67% of Angelinos still drive to work alone. OnTrack challenges that habit by re-framing public transport as a choice driven by independence, not sacrifice. The app motivates commuters to travel sustainably without losing the sense of control their cars once gave them.
Year
2023
Category
Branding/UX
Project Type
Location
Los Angeles, CA
[BEHIND THE DESIGN]
CREATIVE INSIGHT
Research showed that the biggest barrier to subway use wasn’t convenience, but psychology. Drivers felt more autonomous behind the wheel. OnTrack’s design restores that feeling, helping users plan, track, and personalise their journeys while championing eco-friendly choices.
VISUAL IDENTITY
The brand uses sharp arrows and confident typography to convey movement and intent. Purple brings a sense of pride and elevation, while luminous yellow injects energy and modernity, a nod to classic metro signage seen through a fresh lens.
DESIGN SYSTEM
Every screen is built for clarity and momentum. Motion graphics, intuitive navigation and motivational feedback loops encourage progress, not pressure. The result is a digital identity that makes doing good feel good.
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