Belta's
A Newcastle-born restaurant and lifestyle brand that celebrates Geordie warmth, flavour and soul through an identity full of humour, heart, and local pride.
[OVERVIEW]
Belta’s is more than a restaurant, it’s a brand built on togetherness, flavour, and local charm. The visual identity captures the North East’s grafting spirit and Geordie humour, creating a flexible system that feels as at home on a breakfast menu as it does on a hoodie.
Year
2025
Category
Branding
Project Type
Location
Seaton Deleval, Northumberland
[BEHIND THE DESIGN]
CREATIVE DIRECTION
Belta’s identity was designed to live beyond the plate. The work balances pride and playfulness, using character, warmth, and authenticity to create something that feels unmistakably local and alive.
BRAND CHARACTER
Meet Bobby Belta, the magpie. A cheeky nod to Newcastle’s heritage and humour, he embodies the brand’s soul: graft, charm, and community. Bobby appears across applications, adding wit and personality to everything he touches.
DESIGN PHILOSOPHY
The system celebrates everyday Geordie life through bold typography, earthy textures, and playful language, ensuring every touchpoint carries Belta’s signature “Propa Welcome.”
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